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The Role of a Real Estate Consultant in Turkey
Publish Date: 08-Nov, 2023

The Role of a Real Estate Consultant in Turkey

The role of a real estate consultant in Turkey is crucial for various reasons. Turkey, with its growing economy and vibrant real estate market, presents both opportunities and challenges for individuals and businesses looking to buy, sell, or invest in the real estate market. 

Therefore, a real estate consultant plays a vital role in navigating these complexities and ensuring a smooth and successful transaction.

Here's why their role is important:

Reasons Why Real Estate Consultant in Turkey Is Essential

1- Market Knowledge

A knowledgeable real estate consultant in Turkey understands the local market trends, property values, and emerging opportunities in depth. Such factors can provide valuable insights into which areas are developing, which neighborhoods have the potential for growth, and where to find properties that meet the client's needs and budget.

Here's why market knowledge is essential:

  • Diverse Real Estate Landscape: 

Turkey's real estate market is diverse, offering a wide range of property types, from residential to commercial, urban to rural, and traditional to modern. A knowledgeable consultant can guide clients to properties that align with their preferences and investment goals, making the most of the diverse options available.

  • Changing Market Trends: 

The Turkish real estate market experiences shifts in demand, supply, and property values due to economic factors, infrastructure development, changing demographics, and government policies. A consultant with up-to-date market knowledge can help clients capitalize on emerging trends and avoid potential pitfalls.

  • Location-Specific Factors: 

Different regions in Turkey can have vastly different property values, growth potential, and market conditions. A consultant who understands these location-specific factors can help clients make informed decisions about where to buy, sell, or invest.

  • Legal and Regulatory Changes: 

Turkey has specific laws and regulations governing real estate transactions. A consultant with market knowledge is aware of the latest legal requirements, helping clients navigate the complex legal landscape to ensure compliance and minimize risks.

  • Optimized Pricing: 

An experienced consultant can accurately assess property values based on recent sales data and market trends, helping clients avoid overpaying or underpricing properties. This knowledge is especially crucial in negotiations.

  • Investment Opportunities: 

Turkey's strategic location and growing economy make it attractive for real estate investors. A consultant with a keen understanding of the market can identify investment opportunities, whether it's for rental income, capital appreciation, or portfolio diversification.

  • Risk Management: 

Every real estate investment carries risks. A consultant's market knowledge helps clients assess and manage these risks, whether related to market volatility, property condition, legal issues, or other factors.

  • Client Education: 

A consultant's market knowledge allows them to educate clients about the real estate process, market dynamics, and factors to consider. Informed clients are more confident in their decisions and can better align their real estate choices with their long-term goals.

  • Competitive Advantage: 

In a competitive market, having a consultant with superior market knowledge gives clients a significant advantage. It allows them to act quickly when opportunities arise, negotiate effectively, and make well-informed decisions.


In Turkey's ever-evolving real estate landscape, a real estate consultant armed with comprehensive market knowledge ensures that clients receive expert guidance tailored to their specific needs, leading to successful transactions and long-term satisfaction.

2- Property Evaluation

Property evaluation is a crucial aspect of a real estate consultant's role. It involves assessing the value of a property based on various factors to provide accurate and informed recommendations to clients. 

Here's how a real estate consultant typically undertakes property evaluation:

  • Market Research: 

The consultant starts by conducting thorough market research. This includes analyzing recent sales data for similar properties in the area, studying current market trends, and identifying any local factors that might influence property values, such as economic development, infrastructure improvements, or changes in zoning regulations.

  • Property Inspection: 

The consultant physically inspects the property. They examine its condition, features, and any unique characteristics that might affect its value. They assess the property's overall appeal, including architectural style, layout, amenities, and landscaping.

  • Comparative Analysis: 

Using the data gathered from market research and the property inspection, the consultant compares the subject property with similar properties that have recently sold in the same or similar neighborhoods. This comparison helps determine a fair market value for the property being evaluated.

  • Assessment of Improvements: 

If the property has any improvements or renovations, the consultant evaluates the quality, age, and functionality of these features. Upgrades like modern kitchens, bathrooms, or energy-efficient systems can positively impact the property's value.

  • Consideration of Location: 

Location is a key factor in property valuation. The consultant assesses the property's proximity to amenities (schools, shopping centers, public transportation), the desirability of the neighborhood, and factors like safety and future growth potential.

  • Economic Factors: 

The consultant takes into account economic indicators that can affect property values, such as inflation, interest rates, and job growth in the area. These factors can influence demand for real estate and impact property values.

  • Documentation Review: 

The consultant reviews relevant documentation, including property deeds, legal restrictions, tax assessments, and any pending or historical transactions related to the property. This ensures that the property's ownership and legal status are clear.

  • Valuation Methodologies: 

Real estate consultants may use different valuation methodologies, such as the Comparable Sales Method (comparing with recent sales of similar properties), the Income Approach (assessing potential rental income for investment properties), or the Cost Approach (evaluating the cost to replace the property). The choice of method depends on the type of property and the purpose of the evaluation.

  • Client Communication: 

Also, the consultant communicates the property evaluation results to the client. They explain the factors considered, the chosen valuation method, and the resulting estimated value. This information is crucial for clients making buying, selling, or investment decisions.


By combining all factors of market knowledge, analysis, and property-specific factors, a skilled real estate consultant can provide an accurate and comprehensive property evaluation that helps clients make informed real estate decisions.

3- Property Listings According to the Budget

Creating property listings that align with a client's budget is an essential skill for a real estate consultant. This process involves identifying suitable properties within the specified budget range, showcasing them effectively, and managing client expectations. 

Here's how a real estate consultant can make listings according to the client's budget:

  • Budget Analysis: 

The consultant begins by thoroughly understanding the client's budget constraints. This includes not only the maximum amount the client is willing to spend but also any preferences or priorities the client has regarding property features (e.g., number of bedrooms, location, amenities).

  • Market Knowledge: 

The consultant uses their knowledge of the local real estate market to identify properties that fall within the client's budget range. This involves staying up-to-date with current listings, recent sales data, and any upcoming properties that might meet the client's criteria.

  • Property Search: 

Using the budget and other client preferences as filters, the consultant searches for properties that match the client's requirements. They use various real estate databases, their network, and other resources to find suitable options.

  • Property Screening: 

Once potential properties are identified, the consultant screens them to ensure they meet the client's budget and other criteria. This involves reviewing property details, photos, and any available information about the neighborhood, condition of the property, and amenities.

  • Price Negotiation: 

If the consultant identifies properties that are slightly above the client's budget, they may negotiate with sellers or listing agents to try to bring the price within the client's range. Skilled negotiation can sometimes lead to favorable adjustments in the asking price.

  • Transparency: 

The consultant communicates openly with the client about the budget constraints and the available options. This helps manage the client's expectations and prevents wasting time on properties that are significantly outside the budget.

  • Property Showcasing: 

When creating property listings for the client, the consultant ensures that the listings clearly indicate the price, key features, and benefits of the properties. They may highlight the value of the property relative to its price and emphasize how it aligns with the client's needs.

  • Continuous Search: 

If initial listings do not meet the client's needs, the consultant continues to search for new properties that become available. They remain proactive in finding suitable options until the client finds a property that fits their budget and requirements.

  • Feedback and Adjustments: 

If the client views properties but finds them unsatisfactory, the consultant listens to the client's feedback and makes necessary adjustments to the property search. This iterative process helps refine the listings to better match the client's preferences.


By combining market knowledge, thorough research, negotiation skills, and effective communication, a real estate consultant can create property listings that align with the client's budget while meeting their needs and preferences.

4- Legal and Regulatory Guidance

A real estate consultant can provide legal and regulatory guidance by leveraging their knowledge of the laws and regulations that govern real estate transactions in the specific location where they operate. 

While real estate consultants are not lawyers, they often have a solid understanding of the legal aspects of real estate transactions, and they can offer valuable guidance to clients to ensure they navigate the process smoothly and in compliance with relevant laws. 

Here's how a real estate consultant can serve as a legal and regulatory guide:

  • Understanding Local Laws: 

Real estate consultants should have a comprehensive understanding of local real estate laws and regulations. This includes knowledge of property ownership rights, zoning regulations, property transfer taxes, disclosure requirements, and any specific legal considerations that may apply to the area.

  • Contract Review: 

A significant part of a real estate transaction involves contracts, such as purchase agreements, lease agreements, or listing contracts. A real estate consultant can review these contracts with the client, explaining the terms, obligations, and potential legal implications. While they cannot provide legal advice, they can help clients understand the content of the contracts.

  • Disclosure Requirements: 

Real estate transactions often require the disclosure of certain information to protect the interests of both buyers and sellers. Consultants can advise clients on what information needs to be disclosed under local laws, such as material defects in the property or any known legal issues related to the property.

  • Due Diligence Guidance: 

Real estate consultants can guide clients through the due diligence process, helping them understand what inspections, surveys, and other investigations are necessary based on local regulations. This ensures that clients uncover any potential issues before completing the transaction.

  • Working with Legal Professionals: 

While real estate consultants are not licensed to practice law, they often have working relationships with real estate attorneys. If a legal issue arises that is beyond the scope of the consultant's expertise, they can recommend that the client consult with a qualified attorney who specializes in real estate law.

  • Compliance and Documentation: 

Consultants can assist clients in gathering the necessary documentation for the transaction to ensure compliance with local regulations. This may include property titles, tax records, and any required permits.

  • Staying Updated: 

Real estate laws and regulations can change, and it's essential for a consultant to stay updated on any legal developments that could impact their clients. This helps them provide accurate and timely guidance.

5- Investment Strategy

A real estate consultant can assist clients in developing an effective investment strategy by considering various factors such as the client's financial goals, risk tolerance, market conditions, property types, and investment horizon. 

Here's how a real estate consultant typically conducts an investment strategy:

  • Client Assessment: 

The consultant begins by understanding the client's investment objectives. This includes identifying the client's goals, whether it's capital appreciation, rental income, portfolio diversification, tax benefits, or a combination of these factors. They also assess the client's risk tolerance and financial capacity for real estate investments.

  • Market Analysis: 

Based on the client's objectives, the consultant conducts a comprehensive market analysis. They study current real estate trends, economic indicators, population growth, employment prospects, and other relevant factors in the target market. This analysis helps identify areas with potential for growth and properties that align with the investment goals.

  • Property Evaluation: 

The consultant evaluates potential investment properties to ensure they align with the client's strategy. They consider factors such as location, property type (residential, commercial, multifamily, etc.), property condition, potential rental income, and projected appreciation.

  • Risk Assessment: 

A crucial part of the investment strategy is assessing and managing risk. The consultant helps the client understand the potential risks associated with each investment option, such as market volatility, property management challenges, regulatory changes, or potential vacancies.

  • Diversification: 

The consultant may advise clients on diversifying their real estate portfolio. This can involve considering different property types, geographic locations, or investment strategies (e.g., long-term rentals, short-term rentals, commercial properties) to spread risk and optimize returns.

  • Financial Analysis: 

The consultant conducts financial analysis for each investment option, including projected cash flow, return on investment (ROI), net operating income (NOI), and other key metrics. This analysis helps the client make informed decisions based on the potential financial outcomes of each investment.

  • Exit Strategy: 

A good investment strategy includes an exit plan. The consultant helps the client define exit criteria, such as holding period, expected appreciation targets, or resale conditions. Having a clear exit strategy is essential for maximizing returns and minimizing potential losses.

  • Property Management Considerations: 

If the client plans to be a hands-on investor, the consultant may provide guidance on property management best practices. If the client prefers a passive investment, the consultant may recommend professional property management services.

  • Ongoing Monitoring:

After the investment is made, the consultant continues to monitor market conditions and the performance of the investment properties. They may provide periodic reviews to ensure the investment strategy remains aligned with the client's goals and make adjustments as needed.


By combining a client-focused approach, market expertise, financial analysis, risk assessment, and ongoing monitoring, a real estate consultant can help clients develop a sound investment strategy tailored to their objectives, while maximizing the potential for success in the real estate market.

6- After Sales Support

After-sales support provided by a real estate consultant is an essential service that ensures a smooth transition for clients after a real estate transaction, whether it's buying, selling, or investing in property. This support goes beyond the closing of the deal and helps clients address any post-transaction needs, concerns, or questions. 

Here are some key aspects of after-sales support offered by a real estate consultant:

  • Property Handover: 

If the client is a buyer, the consultant may facilitate the property handover process. This includes ensuring that the property is delivered in the agreed-upon condition, coordinating the transfer of keys, and addressing any immediate issues that arise during the transition.

  • Documentation Assistance: 

The consultant can help the client with post-transaction paperwork, such as ensuring that the property title is properly transferred, assisting with utility transfers, and providing guidance on any other necessary documentation.

  • Connection to Service Providers: 

Clients may need to connect with various service providers after purchasing a property. This could include finding reliable contractors for renovations or repairs, setting up utilities, or arranging for property management services. The consultant can recommend trusted service providers from their network.

  • Property Management Guidance: 

For clients who plan to rent out their property or require property management services, the consultant can offer guidance on selecting property management companies, setting rental rates, and understanding landlord responsibilities.

  • Resolving Issues: 

If any issues arise after the transaction, such as unexpected repairs, disputes with neighbors, or questions related to the property, the consultant can serve as a point of contact to help address these concerns. They may provide advice or connect the client with the appropriate professionals.

  • Market Updates: 

Keeping clients informed about market developments, such as changes in property values, rental rates, or local regulations, is valuable. Consultants often provide periodic updates to help clients stay informed about their investment.

  • Referrals and Recommendations: 

Whether it's for interior designers, landscapers, or other services, the consultant can provide referrals based on their network of trusted professionals in the real estate industry.

  • Reinvestment Strategies: 

For clients who are considering reinvesting or expanding their real estate portfolio, the consultant can provide advice on suitable investment opportunities based on changing market conditions and the client's objectives.

  • Long-Term Relationship: 

After-sales support builds a lasting relationship between the client and the consultant. Clients often return to the same consultant for future real estate transactions, and they may refer friends or family members based on their positive experience.


By offering comprehensive after-sales support, a real estate consultant ensures that clients have a positive experience not only during the transaction but also in the crucial period immediately following the deal. This level of service adds value to the client's overall real estate journey and contributes to the consultant's reputation and client loyalty.


While market knowledge allows the consultant to understand local trends, pricing, and emerging opportunities, enabling them to provide clients with accurate information for making informed decisions, the property evaluation helps clients assess the value and condition of properties, ensuring that they invest in properties that align with their needs and offer fair market value. At the same time, property listings according to the budget provides clients with a focused selection of properties within their budget, saving time, managing expectations, and increasing the likelihood of a successful transaction.

Also, legal and regulatory guidance ensures that clients navigate complex legal requirements, mitigates risks, and ensures compliance with local laws during real estate transactions.

And the investment strategy also helps clients identify investment opportunities, define goals, manage risk, and optimize their real estate portfolio based on market trends and the client's financial objectives.

Last but not least, after sales support ensures a smooth transition post-transaction, addressing client needs, assisting with paperwork, connecting to service providers, and maintaining a long-term relationship, enhancing overall client satisfaction and loyalty.